Key Responsibilities:

Conduct keyword research and identify growth opportunities.

Optimize website content, landing pages, and blog posts for SEO.

Improve site structure, internal linking, and overall user experience.

Perform technical SEO audits and resolve issues (crawl errors, indexing, site speed, etc.).

Monitor daily performance metrics to understand SEO strategy performance.

Build high-quality backlinks following ethical SEO practices.

Analyze competitor performance and industry trends.

Optimize content for on-page SEO (meta tags, titles, headers, alt tags).

Prepare SEO reports and present insights to management.

Collaborate with content writers, developers, and marketing teams.

Required Skills & Qualifications:

Proven experience as an SEO Specialist or similar role.

Strong knowledge of search engine algorithms and ranking factors.

Experience with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

Proficiency in on-page, off-page, and technical SEO.

Understanding of HTML, CSS, and basic website structure.

Strong analytical and problem-solving skills.

Good communication and reporting abilities.

Preferred Qualifications (Optional):

Experience with WordPress or other CMS platforms.

Basic knowledge of content writing and keyword optimization.

Familiarity with Google Ads and PPC campaigns.

Knowledge of local SEO and schema markup.

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